Jun 17, 2026
10 UX Mistakes Small Businesses Make
Many small business websites lose potential customers because of poor user experience. In this article, I explain the most common UX mistakes and how to fix them.
Open to IT Business Analyst roles · Darwin, NT
Business Analyst in the making — completing a Master of IT (Information Systems) at Charles Darwin University, with a background in UI/UX, web and AI tools. I bridge what the business needs and what the team builds.
Concept case study: analysing a GP clinic's phone-only booking process, pinpointing where time and patients are lost, and specifying a self-service booking flow — from As-Is / To-Be process models to user stories, acceptance criteria and wireframes.
Concept case study: turning a tour operator's spreadsheet-based reporting into a clear dashboard specification — KPI definitions, a conceptual data model, and a wireframe that answers the questions the owner actually asks every Monday.
Concept case study: scoping a portal that triages student enquiries to the right team — stakeholder analysis, use cases, and the business rules that decide where each enquiry goes.
Stakeholder interviews, As-Is / To-Be process maps, user stories with acceptance criteria and prioritised requirements that developers can actually build from.
Wireframes and prototypes that make requirements tangible early — so stakeholders can react to something real before a line of code is written.
KPI definitions, conceptual data models and AI-assisted workflows — turning scattered spreadsheets into numbers the business can trust.
Interview stakeholders, shadow the work and map the current process to find where time, money or customers are lost.
Model the As-Is and To-Be, define the data and business rules, and agree what success looks like.
Write user stories, acceptance criteria and prioritised requirements — traced back to the problem.
Test ideas with wireframes and walkthroughs, then support the team through build, UAT and launch.
Drag the centre · brush the lines
I'm Ferdy — a creative technologist moving into IT Business Analysis.
I'm completing a Master of Information Technology (Information Systems) at Charles Darwin University. My background spans UI/UX design, web development, cinematography and building AI-assisted tools — which taught me how much good software depends on understanding the problem first.
I grew up helping run a family tourism business in Bali, so I've seen first-hand what small teams actually need: not more features, but clear processes and systems that save time. That's the gap I want to close as a Business Analyst.